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Shopping for an SEO company

So you have that perfect website and you’re thinking about hiring an SEO company to grab some of that juicy organic traffic. High hopes of raising in SERPs and ranking to that top spot in Google. You decide to take your shopping online and seek that perfect SEO company. But this leads us to a very important question:

Which SEO company should I hire?

To answer this question you should first ask yourself if you’re ready. Ready in the sense that your website is properly optimized to be influenced positively in search engines such as Google. Here are a few pointers to consider:

  • Are you utilizing proper usage of H1 and H2 title tags?
  • Are you utilizing proper usage of ATL tags for images?
  • Do you have quality targeted error free article content on your website?
  • Is your menu properly setup to create easy logical navigation?
  • Do you have site-map(s)?

The reason why these questions must be answered is because on-site SEO is the most important factor in ranking your website. Search engine bots read this information to help rank and position your website. The clearer, easier and more targeted the information to your niche the better.

Lets assume that you are ready to seek an SEO company for hire. The first thing you should do is search for an SEO company on the first page of their niche market ie. “SEO services Toronto”. The reason why you will look on the first page is because you should expect your hired SEO company to be able to rank themselves for their market niche as you wish to rank for yours. Too often SEO companies make claims of ranking their client sites yet for some strange reason they do not rank themselves. An SEO company that can not rank themselves in their own niche should tell you everything you need to know about their abilities as an SEO company.

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